August 2022 Commercial Trucking Insurance Market Analysis: New Primary Liability Filings

August 2022 Commercial Trucking Insurance Market Analysis: New Primary Liability Filings

The Carrier Software Market Analysis provides retail agents and insurance companies a ranked list of the highest performing trucking insurance underwriters by various attributes, including total policies, BASIC measures, power unit groups, and more.

August 2022 Market Analysis Preview

Insurer

August 2022 Liability Filings

30 Day Change

1
UNITED FINANCIAL CASUALTY COMPANY
(PROGRESSIVE)
2199
+19%
2
PROGRESSIVE COUNTY MUTUAL
(PROGRESSIVE)
1569
+15%
3
GREAT WEST CASUALTY CO.
(GREAT WEST)
917
0%
4
PROGRESSIVE SOUTHEASTERN INSURANCE COMPANY
(PROGRESSIVE)
847
+19%
5
ARTISAN & TRUCKERS CASUALTY COMPANY
(PROGRESSIVE)
842
-2%
6
CANAL INSURANCE CO.
(CANAL)
787
+16%
7
PROGRESSIVE MOUNTAIN INSURANCE COMPANY OF OHI
(PROGRESSIVE)
750
+25%
8
PROGRESSIVE CASUALTY INSURANCE COMPANY
(PROGRESSIVE)
718
+15%
9
PROGRESSIVE NORTHERN INSURANCE COMPANY
(PROGRESSIVE)
712
+11%
10
TRISURA SPECIALTY INSURANCE COMPANY
649
+20%
… 324 More Insurers
Tips for Building Loyalty with Insureds

Tips for Building Loyalty with Insureds

According to an article by the Tivoli Partners, “Customer loyalty, by definition, means commitment. A customer that is loyal to your brand continues to buy your product or service over and over again.” Insurance is an intangible product, so how do you build customer loyalty, rather than brand loyalty, to your business and why?

First, let’s tackle the why.

According to PWC, “32% of all customers would stop doing business with a brand they loved after one bad experience.” With that in mind, we know that we can’t rely simply on brand loyalty to keep generating renewals.  You must generate customer loyalty to you and your company.  In the truck insurance industry, retaining renewal business costs much less than finding new business. Cost factors for time, travel, and opportunity costs all need to be considered.  It takes a lot of money to find new business, persuade businesses to work with you, and figure out how to differentiate yourself against competition in that area.

Additionally, loyal customers will bring you referrals. If you can get a client that’s so loyal they’re willing to give you a referral, that’s the most effective way to get in the door at a new business.  You have someone on your side, in the same link of work as your perspective, that has the same goals in mind. Helping to create a positive impression through a shared contact is the easiest way to help generate new business. You can even get loyal customers to promote you on social media platforms. Get reviews and connections from your customers that are heavily active on social media.  Proudly boast to the digital world your loyal customers.

Now, let’s confront the how.

Loyalty is earned by going the extra mile to provide service that exceeds expectations. Never take your insureds for granted, and always make sure they feel appreciated, valued, and satisfied whenever possible. There are several ways to accomplish this.

As a retail agent, do not wait for a customer to call you with a problem. Reach out to them and touch base. Show your motor carrier clients that you know their employees by name. Ask them leading questions, such as:

“What can we do for you?”

“What can we improve on?”

“Do you have any suggestions?

“Is there anything we can do to make your job easier?”

“Are there any types of technology I can suggest to make your job easier?”

“Do you know what type of items you need to have prepared in case of audit by DOT?”

Intervene and help insureds with problems. Keep track of and notify them if anything goes wrong. Use Alert-VU to monitor your insureds in real-time.  Stay on top of all changes occurring with that customer in public transportation databases. Early knowledge can help quickly resolve problems for motor carriers that create liable situations. Here are some examples.

“I noticed you have a vehicle out here that’s not on your scheduled policy”

“Hey, I noticed that your MCS-150 is coming due shortly, do you want me to update it for you?”

“Your operating authority has been revoked. Is this correct? If not, we need to get this fixed immediately.”

“I see one of your BASICs in nearing Alert Status, should we brainstorm how we can avoid crossing the threshold?”

When you see the opportunity to help solve a client’s problem, do what you say you’re going to do. Trucking is a big industry, so building a positive reputation for your agency is critical.

Building customer loyalty is a key strategy for growing your business in today’s marketplace. Carrier Software has an entire suite of insurtech tools available to help assist you in growing your truck insurance business and expanding your customer offerings. Contact us today and we can help you find a unique solution to grow loyalty within your customer base.

July 2022 Commercial Trucking Insurance Market Analysis: New Primary Liability Filings

July 2022 Commercial Trucking Insurance Market Analysis: New Primary Liability Filings

The Carrier Software Market Analysis provides retail agents and insurance companies a ranked list of the highest performing trucking insurance underwriters by various attributes, including total policies, BASIC measures, power unit groups, and more.

July 2022 Market Analysis Preview

Insurer

July 2022 Liability Filings

30 Day Change

1
UNITED FINANCIAL CASUALTY COMPANY
(PROGRESSIVE)
1938
+2%
2
PROGRESSIVE COUNTY MUTUAL
(PROGRESSIVE)
1463
+1%
3
GREAT WEST CASUALTY CO.
(GREAT WEST)
925
+14%
4
ARTISAN & TRUCKERS CASUALTY COMPANY
(PROGRESSIVE)
885
+5%
5
CANAL INSURANCE CO.
(CANAL)
760
-8%
6
PROGRESSIVE SOUTHEASTERN INSURANCE COMPANY
(PROGRESSIVE)
759
-2%
7
NORTHLAND INSURANCE COMPANY
(TRAVELERS)
703
+12%
8
PROGRESSIVE NORTHERN INSURANCE COMPANY
(PROGRESSIVE)
687
-6%
9
PROGRESSIVE MOUNTAIN INSURANCE COMPANY OF OHI
(PROGRESSIVE)
669
+5%
10
PROGRESSIVE CASUALTY INSURANCE COMPANY
(PROGRESSIVE)
664
-6%
… 327 More Insurers
June 2022 Commercial Trucking Insurance Market Analysis: New Primary Liability Filings

June 2022 Commercial Trucking Insurance Market Analysis: New Primary Liability Filings

The Carrier Software Market Analysis provides retail agents and insurance companies a ranked list of the highest performing trucking insurance underwriters by various attributes, including total policies, BASIC measures, power unit groups, and more.

June 2022 Market Analysis Preview

Insurer

June 2022 Liability Filings

30 Day Change

1
UNITED FINANCIAL CASUALTY COMPANY
(PROGRESSIVE)
2008
-8%
2
PROGRESSIVE COUNTY MUTUAL
(PROGRESSIVE)
1546
-5%
3
CANAL INSURANCE CO.
(CANAL)
924
+14%
4
ARTISAN & TRUCKERS CASUALTY COMPANY
(PROGRESSIVE)
897
-13%
5
PROGRESSIVE SOUTHEASTERN INSURANCE COMPANY
(PROGRESSIVE)
835
-4%
6
GREAT WEST CASUALTY CO.
(GREAT WEST)
823
+2%
7
PROGRESSIVE NORTHERN INSURANCE COMPANY
(PROGRESSIVE)
785
+1%
8
PROGRESSIVE CASUALTY INSURANCE COMPANY
(PROGRESSIVE)
766
-5%
9
PROGRESSIVE MOUNTAIN INSURANCE COMPANY OF OHI
(PROGRESSIVE)
713
-10%
… 282 More Insurers
3 Steps to Improve Truck Driver Retention  

3 Steps to Improve Truck Driver Retention  

According to the American Trucking Association, the truck driver shortage “will hit a historic high of just over 80,000 drivers.” For smaller fleets the turnover rate is about 77% and larger fleets averaged 89% (ATA).

NATMI-Certified Safety Specialist, Buddy Walls says “We have to make sure the right company culture practices are in place to retain experienced, safety-conscious drivers and decrease driver turnover.”

There are 3 main things you can do just within the first 90 days to greatly increase your odds of retaining drivers.

#1 Set expectations

Set expectations during recruiting calls and orientation. All drivers have their own priorities, whether it’s home time expectations, no slip seat, number of miles, if it’s force dispatch, etc. Upon recruitment, very few people ask the new hire driver what their priorities are. Let them know exactly how it is. Don’t just tell them what they want to hear, or you will lure them in with one expectation only to find out they will be unhappy with how the company actually operates. Care about what they think, start creating a rapport. You are outlining your expectations so there are no surprises. Allow them time to ask questions, and don’t give them an unrealistic expectation of their priorities.

#2 Use the golden rule

Most trucking companies need to improve and take more time with their driver orientation program and do a road test. Most rush through and push their drivers right out the door. Don’t just run them through like herding cattle. You must value your employees as people, and not treat them like a truck number. If you herd them like cattle, they will move on as naturally as herds do.

#3 Implement Bonus Programs and allow time off

Stairstep retention bonuses based on years of service and pay it quarterly and annually and increase it gradually. The average cost of losing a driver is around $8,200 including the truck sitting on fence not generating revenue, truck payment, insurance, etc. You can pay out a lot of bonuses before you hit the expense cap of a truck sitting empty. Do not be penny wise and pound foolish.
Give out safety bonuses. Not only do drivers appreciate the extra cash for clean inspections and no accidents, but it increases your bottom line by improving your safety scores. With Carrier Software’s CSA Safety Improvement Program, you get daily emails to notify you of new inspections in real-time. You can also get driver scorecards and points analysis to objectively view the driver’s overall affect quickly and easily on your company’s safety scores and which drivers have the most on-road safety problems.

Referral bonuses are a great way to address driver grievances through third party influence. If a driver is getting a referral bonus on a fellow employee, the stakes are higher for that employee to get them to stay. It also gives them a sense of fellowship with their employees. It gives drivers something to look forward to.

Time off and vacation time are key. Give them good vacation time and time for home emergencies, they deserve it. Make specific policies regarding what constitutes emergencies. Stairstep vacation time that coincides with their years of service. You are generating loyalty with that driver by showing that you care.

Implementing these policies will put you on the right path to earning loyalty within your fleet that will last for years to come. If you need help objectively looking at your fleet to determine who should get certain bonuses, but you don’t have time to develop a certain of safety parameters, Carrier Software can help you. Click here to learn more about how our CSA Safety Improvement Program can help service your company’s needs.